Wolverine’s brand identity was built to capture the balance of professionalism and grit at the heart of the carpentry trade. The illustrated logo and cohesive logo suite establish a grounded, hardworking presence, while maintaining a refined, trustworthy feel. Designed with flexibility in mind, the system adapts seamlessly across brand assets, collateral, and merchandise; ensuring the company shows up with consistency and character wherever it appears.
The visual identity features a versatile logo suite with distinct yet cohesive marks, all unified through a strong, industry-aligned design language. The colour palette leans into dark, grounded tones complemented by white and a bold yellow accent, creating contrast, clarity, and a palette that feels right at home in the carpentry world.
