Wine making is intricately connected with its direct environment, from the nuances of each season to the habitat that surrounds the vines. The same statement can be said of the day to day rhythm of life Margaret River, the base for Karri & Vine wines. This is where the brand’s concept, intertwined, found its roots, inspired by a communion with nature and the breathtaking natural environment of the Margaret River region.
The Red Tailed Cockatoo is an iconic and endangered bird that is endemic to the South West of Australia. The bird nests in eucalyptus trees, such as the Karri’s, and are quintessentially Margaret River. Karri & Vine’s logo features a hand illustration of this bird, taking flight from a eucalyptus branch, becoming the first point of reference to the brand’s connection the its environment and physical location.
For the brand's colour palette, the colours were derived from natural scheme found throughout region’s landscapes.
The intertwined concept was carried into the vineyard's interior design. A hand illustrated pattern was illustrated to be utilized as a wall paper and textile print within their interior spaces and on print collateral.
Custom signage, laser cut from bronze plates, were designed for the cellar door and restaurants wayfinding. These feature highly intentional details, such as the male and female cockatoo feathers used on the bathroom doors.
