Brand identity and creative direction for Lilavé, a Dutch ecommerce brand offering curated, premium fashion. Founded by Dutch influencer Evie van Vliet, Lilavé is built on honesty, authenticity, and accessibility; every piece is hand-selected through Evie's eye for effortless elegance, blending premium quality with an approachable price point. Lilavé is an invitation: a brand experience that welcomes its community into every step of the journey. This project spanned brand identity, website design, social media, email campaigns, and print collateral.
Lilavé's visual identity was built to reflect the brand's founding principles: genuine, personal, and elevated. The logo suite pairs a playful semi-serif typeface inspired by Romanesque letterforms with a custom logomark; a hand-signed "L" that gives the brand a personal signature at its core. A fractal pattern, echoing the shape of a blooming flower, extends that same sense of organic growth and curation throughout the brand's visual language. The result is a brand identity that feels warm and approachable without losing its elevated, curated edge.
