Brand strategy and identity design for Matcha Vibes, a Matcha cafe founded in Dubai dedicated to sharing traditional matcha culture, tea and experiences with their guests around the world. The brand identity is inspired by Matcha’s deep historical connection to meditative practices celebrating imperfection and humanity.

The visual identity uses a custom script, soft rounded typography and textural elements to reference how the matcha ceremony encourages contemplation of each item you touch and interact with-from the tea itself to the handmade Chawan bowl traditionally used to serve the tea. The final brand identity is both visually rich and layered to encourage an experience that engages all the senses and invites guests to take a moment to connect with their awareness.