Brand identity design for a mobile app built for contractors. The identity establishes CrewBox’s positioning as a digital application for the contracting industry. Their identity balances polish and grit while utilizing visual motifs that reference the app’s core purpose and functionalities.
CrewBox is a comprehensive job site management application designed for contractors to streamline photo documentation, communication, and project oversight. The app’s core functionalities include real-time photo/video capturing with location tracking; uploaded to cloud storage to seamlessly track project progress and systematize client interactions.
The logo suite references a 3D from creating an abstracted “C” encasing a set of documents spaced to create arrows indicating the app’s function as a cloud documentation tool for contractors.The brand’s colours were pre-selected and thus applied to the logo suite for brand cohesion and recognition. The typefaces selected are bold and strong to communicate action and momentum.
