Airstream Ice Cream is a family-owned ice cream trailer serving Miller's Dairy ice cream around Collingwood, Ontario. Founded by a mother-and-son duo, the brand needed an identity as warm and playful as the experience of pulling up to the trailer on a summer afternoon. We built a full brand identity system, including a logo suite, custom icons, and a hand-illustrated pattern, all designed to feel colourful, approachable, and a little bit nostalgic. The result captures the brand's core idea: kindness, served in a cone.
The logo suite includes a primary mark plus a set of secondary lockups and badges, all hand-illustrated to keep the playful, handmade feel consistent across different uses, from the trailer signage to packaging to social. Each version was built to flex: a simplified icon for small-scale applications like stickers and cups, and a fuller badge lockup for signage and larger brand moments. The variety gives the brand room to feel spontaneous and fun without losing consistency.
