Branding for an architectural visualization + technology company.
The brand identity establishes an immediate recognition of the brand’s position within the industry, illustrating how they gamify digital technologies to deliver analysis solutions. The logo suite features a “T” with an axonometric inspired by 3D modeling and spatial thinking.
The logo suite references 3D modelled buildings and an app icon to convey the brand’s position as a digital technology and visualization system for the architectural industry.
The brand colours are inspired by pixel colours and the colours used on game controller buttons. The palette utilizes a light tint on each colour to give the brand’s palette a soft vintage tone.
