Delalonde Studio provided branding and web design for The Fieldhouse, a non-profit based in Minnesota. The Fieldhouse is on a mission to solve a big problem with a simple solution: saving produce too odd for the shelves and redistributing it to their neighbours in need. They believe that in hard times, we must always look for the helpers, and now, with their playful brand identity, the helpers are much easier to spot!
For The Fieldhouse's brand identity, we worked collaboratively to design the brand across all fronts, from their visual identity to the brand's written communications. The final brand design celebrates the way The Fieldhouse helps produce move through their community. The visual identity includes a comprehensive logo suite, brand typefaces, a colour palette, custom icons, and an illustrated brand pattern.
To help The Fieldhouse hit the ground running, we designed and built their website in Squaresapce, tailored to their non-profit audience of donors, volunteers, and community partners. The design, copy, and narrative continue to develop the brand's identity through content that balances playfulness with an intuitive UX/UI design for ease of navigation. The site includes an interactive calendar, donation integrations, and contact forms for various stakeholders.
The live site can be accessed here.
